Socratic WebPanel Toolset^SM

Socratic WebPanel Toolset Technology Overview
Why Use Socratic Online Panels?
Socratic WebPanel Toolset Standard Features
Socratic WebPanel Toolset Enhanced Features

Socratic WebPanel Toolset^SM Technology Overview

Socratic Technologies, Inc. continues to develop the industry's most sophisticated tools for conducting global online research. Through ongoing efforts aimed at accelerating and enhancing the quality of research results while dramatically reducing long-term research costs, Socratic now offers a complete suite of online panel solutions. Our ability to leverage research and lend analytical expertise to provide real-time analysis of results starts with ownership of the infrastructure and the development process.

Combining our capability to conduct complex surveys with our skilled management of this complex environment has allowed Socratic to successfully partner with clients to build online communities that are motivated to participate in ongoing Web-based survey research. The benefits of this approach are immediately evident to industries from technology and e-commerce to consumer-packaged goods:

Market input quickly through panelists that are readily available for research
Research cost effectiveness
Interaction with customers in an easy, convenient way they prefer
Advanced interactive technology that promotes corporate image

As more people gain access to the Internet, online research panels and consumer markets begin to resemble each other, and highly efficient online surveys enable clients to tap into their customer base time and again for the purpose of collecting highly valuable information to:

Test new products and service concepts
Test advertising strategies
Measure quality perception
Gather program feedback
Track shifts in competitive preference
Recruit for focus groups and/or beta tests
Conduct image and awareness studies

Panel members are recruited via targeted efforts, including telephone recruitment and affiliations with IT and business-oriented Web sites. These efforts address our clients' needs to survey special niche online populations. Careful, ongoing and targeted recruitment efforts ensure that Socratic panels maintain their integrity, as a sample resource that can be utilized repeatedly over time to meet diverse research needs.

Socratic WebPanel technology features standard panel offerings to which enhancements can be snapped in as needed. Design modularity allows a very quick turnaround of panel site set-up to ensure quick deployment and scalability. These tools are made to work seamlessly with other research applications developed by Socratic. This highly cohesive integration allows faster access to panel and research data, with a higher level of accuracy than previously possible.

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Why Use Socratic Online Panels?

Socratic Panels are designed to deliver the greatest benefit from their underlying infrastructure: from relational database design to use of state-of-the-art component-based technology. Integrating this design with other Socratic tools, such as Online Reporting, enables Socratic to offer clients cost-effective solutions that promote custom research and business needs.

Metrics: Panelist activity can be tracked over time to measure:

Response Rates
Completion Rates
Bounce back Frequency
Incentive Effectiveness

Cohesive integration with other Socratic tools, such as Online Reporting, combined with our qualitative and quantitative marketing expertise offers:

Premium quality analysis
Real-time results
Online Incentive Redemption
Sample Management
Email Communication

Integrated Panel Management Tools:

Automated Incentive Redemption
Sample Management
Email Management

Design modularity allows a very quick turnaround of panel site set-up for quick deployment and scalability

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