About Socratic Technologies

Socratic Technologies is a leader in the science of computer-based and Internet research methods. We are a full-service market research agency that conducts global Web-based surveys which integrate visualization, contextualization and game-like interaction to create engaging survey environments and produce a superlative respondent experience. We build specialized online research panels, and produce data dissemination tools. We specialize in product development and brand articulation research for the high technology, financial services, business-to-business and consumer products, services and retail sectors.

Product Development Research

Socratic has hundreds of tools and techniques for measuring the probability of success of new products including: online brainstorming and ideation sessions, concept screening measurements, and systems for real-time ideal product configuration. Our methods include procedures for testing features, pricing and demand tradeoffs, line optimization and market opportunity and sizing analysis. As a part of this "total lifecycle" approach to product development, we have also created an entire system for the measurement and tracking of customer experience, satisfaction and loyalty.

Brand Articulation Research

Socratic also has specialists who focus on the analysis of branding and communications issues including: Advertising and communications, packaging and graphic design, merchandising and retail environment simulation, market demand drivers, image & positioning, brand health and market segment competitive power, brand Awareness-Consideration-Preference-Purchase tracking, customer and employee brand alignment

Panel Development

In addition to building and maintaining custom online panels for our clients, Socratic Technologies manages its own database of pre-qualified online research participants (The Socratic Forum^®), comprised of hundreds of thousands of IT/business decision-makers and technology savvy consumers.

Technology and Data Dissemination Services

Socratic Technologies also produces research technology systems for our clients, capitalizing on years of experience in building near-real-time market monitoring systems. Examples include data dashboards, research archival systems and online qualitative moderation applications.