Packaging, Merchandising & Design

Optimize the communication power, shelf impact, brand memorability and competitive advantage of your design with proven quantitative metrics.
As its founders have a long and rich history in packaging design and testing, Socratic continues to excel in this area by leveraging more up-to-date methods of presenting stimuli to consumers.

Fundamentally, people make unconscious assessments of a product, service, or event based not only on the item itself, but also on secondary sensory input associated with the item, which shapes one general impression—whether intended or not, accurate or not. Early market research pioneer Louis Cheskin called this "sensation transference."

Cheskin's innovative insight was that the impressions created in customers' minds by experiencing products sensorially transferred directly to concepts of value, price, quality and emotion. These, in turn, created and fulfilled expectations of satisfaction.

Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.