Positioning & Segmentation

Understand how your products are perceived by customers, determine whom you should market to, discover options to expand your business and see where you stand compared to the competition.
Socratic's approach to positioning and segmentation allows us to visualize more clearly our clients' position in a market relative to their competition. Rather than rely on a priori or persona-based approaches that are not consistently effective in driving targeted marketing, Socratic recommends a quantitative approach.

Socratic recommends leveraging factor analysis, cluster analysis, and both discriminant and correspondence mapping techniques that yield quantifiable, actionable and—most important—trackable results.

Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.