Concept & Product Testing

Screen for the best options with proven customer immersive research techniques.
Concept testing is widely used to identify and evaluate new product ideas. Many targeted qualitative and quantitative techniques can be employed to test early-stage concepts and gauge the potential of new product opportunities.

Socratic's senior researchers will work with you to design an integrated research program to identify competitively distinguishing product characteristics for your concept. During this process our research can identify early-stage opportunities, assess reactions to fully developed concepts, refine and enhance your ideas, or develop profiles of acceptors and rejecters to refine targeted communication and media.

Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.