Market Simulators

Used Primarily For: Design, Positioning, Strategy
Characteristics: Ideal for What-if Situations
Output: The market simulator is usually considered the most powerful tool resulting from a conjoint analysis project.

Our Excel-based market simulators are used to convert raw conjoint (part worth utility) data into something much more managerially useful: simulated market choices. Products can be introduced within a simulated market scenario, and the simulator reports the percentage of respondents projected to choose each product.

Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.