Walk-By Shelf Impact

Used Primarily For: Evaluation and Development
Characteristics: Lifelike Simulation
Output: The concept of packaging has expanded to include the full environment in which purchase decisions are made and/or products are consumed.

Exposure that simulates a “walk-by” of a virtual shelf environment is used to track levels and speed of recognition and “findability.” How, where and when a package is engaged are important indications of the success of materials, graphic elements and the physical shape of containers.

Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.