Socratic VisualDifferentiatorSM

Used Primarily For: Design Development
Characteristics: Perceptual Precision
Output: The Socratic VisualDifferentiator is used for screening and grouping numerous design concepts based on similarity or dissimilarity.

This tool provides a mechanism similar to a traditional technique used in focus groups wherein respondents are asked first to group things into similar piles, and then to describe what characteristics they have in common.

The VisualDifferentiator provides an interface for first viewing and then putting "thumbnails" of packages, products, brands, or designs into boxes according to a metric devised by the respondent.

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